Jan
5
Have you made a plan for 2009?
Filed Under General Marketing | Leave a Comment
I’ve been marketing online since 2002, and one of
the biggest things I have learned in that time is
You’ve got to have a plan, and you’ve got to work
your plan if you want to succeed.
Yes, I know…that can be a daunting task especially
if you don’t have a clear idea of what you want out
of both your life and your business.
I’ve heard it said many times; “If you don’t know where
you’re going, what road will you take to get there?”
So, it seems to me the first thing anybody needs to do
is take a few minutes to examine your current situation
and decide if you like where you’re at right now.
If not, what are you going to do about it? What changes
do you need to make to get where you want to be?
Until you answer that question in clear concise terms,
all your efforts are pretty much shooting in the dark.
My challenge to you is to make this first step right now.
Take stock of where you are in terms of income, family
life, time to enjoy the fruits of your labors, etc., and
ask yourself “Am I comfortable with my situation?”
If you’re not, then make a list of what it would take to
make it so.
Work on that right now, and I’ll be back later and we’ll
talk about how to get where you want to be.
Michael
Dec
28
Get Started Right in 2009!
Filed Under Free Traffic, General Marketing | Comments Off
Hi and Happy New Year to everybody!
Here’s hoping 2009 will be the best year ever for you
and that you accomplish all your resolutions and
dreams.
As 2008 winds to a close, I’m thinking back over the
year and all the emails I’ve received from people asking
“How do I get started online?”, and “How do I find a
product to sell?”, just to name a few.
The first thing I always tell them is “Products are easy
to find. Don’t worry about finding a product until you
find a crowd of people that want to buy something.
Whether you’re doing business online or off, there are
three things you’ve absolutely got to have before you
see any kind of success.
First, you’ve got to have a market - a hungry crowd of
people that want to buy something.
Second, they’ve got to have money.
And third, you have to have a way to reach them…
either through ezines, magazines, blogs, forums,
mailing lists, or social networking sites like Twitter,
Digg, Facebook, MySpace, etc..
Once you have these three things in place, finding
the product is merely a matter of going to Clickbank
or PayDotCom, or one of the other affiliate sites
and search through their database for products
that fit the bill.
The biggest reason for failure both online and offline
is because most people find the product first, then
try to get people to buy it.
They try to sell something people don’t want to buy.
Yeah, I know you’ve heard all this before a hundred
times, but until it really sinks in, you need to hear it
another hundred times or more!
Marlon Sanders says “A dead duck don’t quack, and
if it don’t quack, people ain’t gonna buy it!”
People are only going to buy something they want, and
that’s the hardest job especially starting out…
discovering exactly what it is people want.
Once you do that, though, it’s simply a matter of getting
your message in front of them and let them know you have
what they want.
Willie Crawford is a master at this, and makes more money
selling other people’s products than the people who actually
own them sometimes.
Check out this amazing interview with Willie detailing how
he took a resale rights product and sold $8891 worth @ $17
each in just 3 days!
This just proves how easy it is make money once you know
your target audience and what they want to buy.
So, for 2009, I urge you to concentrate on doing your research
to find out what people want to buy, then see if they have the
money to buy.
After that, all you have to do is let them know you’ve got it, and
there’s your business in a nutshell!
Now, let’s go make some money!
Michael
